It's better together

Partner with your distributors and Collaborating Company. Launch more impactful campaigns to engaged audiences and be your brand's marketing trailblazer.

  • Launch more campaigns, get more done, but don't add any work to your plate.
  • Do none of the legwork, take all the credit.
  • Sell more to an audience you're 100% certain already buys (and will again).
  • Stop your competitors from reaching that audience by claiming it for yourself.
  • Spend your marketing budget on more impactful omnichannel campaigns.

Choose the audiences you want to own

Want an expert to help you figure this out?

The Collaborating Company helps manufacturers take a journey to reach a more engaged audience and extract a greater return on investment from their marketing spend. We do that by building engaging omnichannel marketing campaigns and serving them to a better, more qualified audience than any other marketing program. Does your product fit multiple markets? Want help figuring out the best collaborations for your 2022 marketing budget?

Book a Zoom meeting

and we’ll help you find the best available collaborations

Already know the type of market you want to reach?

You don’t want to talk. You want to launch your omnichannel co-op marketing programs now. You want to get ahead of your competitors and put your brand in front of an uber-qualified audience first. Awesome! All the available collaborations for 2022 are waiting for you here. You can reserve yours in just 3 clicks. Choose your market, add it to your cart, and get ready for your manager or director to heap praise on your smart decisions. Book as many as you want.

Click here to reserve audiences

  for your ideal 2022 co-op marketing schedule

Collaboration is a smarter use of your marketing budget than anything you do right now

Omnichannel co-op marketing is a better investment than any print advertising your brand does. Print ads check a box. Most publications you advertise in sit on a table in an office or board room and never see the light of day. Co-op journeys put your products in front of an audience you know without a doubt, 100%, can purchase them. You know because you already see orders coming in from the markets you find here. It’s marketing that can impact your sales like nothing else.

Do you want to check a box, or do you want to take your brand on a journey and do amazing things?

What does your collaboration look like?

See how other brands have used their collaborations to massively increase sales, customer engagement, and brand recognition with Daigger's large audience. Then, think about whether you want your competitors to have the same success, or if you want to capture it all for yourself.

VEE GEE Scientific

See how VEE GEE sent more people in one week to its product pages on than the entire previous year.

Read the case study

Elma Ultrasonic

Learn how Elma Ultrasonic got 3,500 more buyers interested in its equipment with a single omnichannel campaign over 5 days.

Read the case study

Corning Pyrex®

Read about how Corning made Pyrex® more exciting than a title fight and knocked out its competitors.

Read the case study

Thermo Scientific Nalgene

Learn how Thermo Scientific converted more labs doing cryopreservation to Mr. Frosty users.

Read the case study

DWK Life Sciences-Kimble®

Read about how DWK captured more of the hydrometer market through a creative omnichannel campaign that deployed over a week.

Read the case study

Thermo Scientific

See why more users explored Thermo's Orion electrodes in a week than across any other two month period with this omnichannel co-op journey.

Read the case study

Hear about new markets and advertise in them before your competitors

Sign up below to hear about new co-op opportunities as soon as they go live. Claim them for your brand before your competitors do. Markets are available on a first-come, first-served basis. Don’t let your competitors take your audience on a journey. 

Do you have an audience?

Want to subsidize your own marketing?

Make your audience available to your manufacturers through The Collaborating Company and increase your revenue together.

You spent years building and nurturing your audience. You have a relationship. Your customers see you in their inbox and they want to know what you have to say. That is immensely valuable to manufacturers. It’s an asset your brand should monetize.

List your markets with The Collaborating Company and get your manufacturers to pay for your marketing all year.

All you have to do is sign up, pat yourself on the back, and watch the sales grow.

Sign up and get someone else to pay for your marketing